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Department of Marketing and Retail

Department of Marketing and Retail

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Dr Mabunyana.png

Dr B Mabuyana

Post-Doctoral Research Fellow | College of Economic and Management Sciences
School of Management Sciences | Department: Marketing and Retail

Email: mabuyb@unisa.ac.za
Building: NSR

  • PhD  (University of the Free State) 
  • Master of Commerce (Nelson Mandela University) 
  • PGCE (UNISA),
  • Hons BPhil Marketing Management (Institute of Marketing Management) 
  • BCom Marketing Management (UNISA)

  • Digital marketing
  • Entrepreneurial marketing
  • Tourism
  • Digital banking
  • E-commerce
  • Small business management
  • Consumer behaviour

Orcid ID: 0000-0002-6773-4565