D. Litt. et Phil (Communication), University of Johannesburg (1996)
Post Graduate Certificate in Marketing Management, University of Pretoria (1996)
NRF Rating
C2
Fields of academic interests
Knowledge Management
Prevention of fraudulent e-banking transactions
Online Identity
Knowledge sharing
Organisational leadership
Performance management
Organisational theories
Identity formation
Strategic integrated communication
Integrated internal communication audits
Field of Specialisation
Organisational communication
Knowledge management
Knowledge sharing
Leadership
Integrated communication
Strategic communication
Fraudulent banking transactions
Integrated internal communication
Communication audits
Books
Barker, R. 2003. Connecting to culture, in Strategic organisational communication: paradigms and paradoxes, Editors Du Plooy-Cilliers, F & Verwey, S. Heinemann: Sandown.
Chapter 3: Dynamics of organisational communication
Chapter 6: Integrated marketing communication
Chapter 10: Integrated online communication
Preface, acknowledgements and about the authors.
Barker, R. 2013. Social networking and identity, Chapter 26 in: The Handbook of Research on Technoself: Identity in a Technological Society. IGI-Global (www.igi-global.com/ijt). Editor: R Luppicini, Editor, University of Ottawa, Canada.
Chapter 3: Dynamics of organisational communication (pages 73-110)
Chapter 6: Integrated marketing communication (Pages 183-220)
Chapter 10: Integrated online communication (pages 364-387)
Preface, acknowledgements and about the authors.
Van Dijk, L. Greeff, WJ and Barker, R. 2015. E-book: Key concepts of organisational communication. Juta: Cape Town
Book chapters (only since 2013):
Barker, R. 2013. Social networking and identity, Chapter 26 in: The Handbook of Research on Techno self: Identity in a Technological Society. IGI-Global (www.igi-global.com/ijt). Editor: R Luppicini, University of Ottawa, Canada.
Angelopulo, GC and Barker, R. 2013. 2nd edition (1st edition 2006). Integrated Organisational Communication. Cape Town: Juta. Chapter 3: Dynamics of organisational communication (pages 73-110); Chapter 6: Integrated marketing communication (pages 183-220); Chapter 10: Integrated online communication (pages 364-387); Preface, acknowledgements and about the authors.
Van Dyk, L. Greeff, WJ and Barker, R. 2015. E-book: Integrated organisational concepts. Juta: Cape Town.
Barker, R. 2020. The role of knowledge leaders to create a knowledge-based organizational culture conducive to knowledge sharing, In Bichler-Ripfel, H. and Kraguli, F. Eds. Building Future Competences - Challenges and Opportunities for Skilled Crafts and Trades in the Knowledge Economy, Vol 2:61-73. Research Group Knowledge-Based Management, Institute for Information Business, Department of Information Systems and Operations, Vienna University of Economics and Business, Austria. Publisher: IAGF - Institute for Applied Research on Skilled Crafts and Trades, Vienna, Austria. ISSN/ ISBN 978-3-7089-2014-6). Available online: https://www.take-conference2019.com/bookfuturecompetences/List 1
Journal articles
Journal articles (only since 2011)
Barker, R. 2011. Online crisis communication response: a case study of fraudulent banking transactions in South Africa. Communicatio, 37(1):118-136.
Barker, R. 2011. Managing online crisis communication response in a South African bank: a comparative analysis. Communicare, 30(2):27-50.
Slabbert, Y. & Barker, R. 2011. An integrated crisis communication framework for strategic crisis communication with the media: a case study on a financial services provider. Communicatio, 37(3): 443-465.
Greeff, W.J. & Barker, R. 2012. Exploring vodcasts as supportive learning tool to enhance open distance learning and undergraduate tertiary level, Progressio, 34(1).
Barker, R. 2013. Strategic integrated communication: an alternative perspective of integrated marketing communication? Communicatio, 39(1):102-121. ISSN: 0250-0167/ONLINE 753-5379. DOI:10.1080/025001667.2013.741071.
Barker, R. 2013. A comparative analysis of knowledge management in an online discussion forum: A case study approach, Journal of International Scientific Publications: Mass media and Communication, 2:255-271. ISSN 1314-8028, 2013, Bulgaria (EU). http://www.science-edu.eu.
Barker, R. 2013. Identity creation in online social networks: a theoretical exploration, Journal of Management and World Business Research, 18 (1):30-43. ISSN 1324 -5864 (Print Version); ISSN 1832-2174 (Online Version). www.academyofworldbusiness.com/jime.html
Greeff, W.J. & Barker, R. 2014. Communicating for survival in the mining and construction industries: Northern conversations and Southern contextualisations, Communicatio, 40(2): 94-108. ISSN 0250-0167/Online 1753-5379.
Slabbert, Y. & Barker R. 2014. Towards a new model to describe the organization-stakeholder relationship (OSR) building process: a strategic corporate communication perspective, Communicatio, 40(1):69-97. ISSN Print 0150-0167. ISSN Online 1753-5379. Accredited: SA Department of Higher Education and Training.
Barker, R. 2014. The creation and presentation of cyber identities in cyber organisational societies: towards a conceptual theoretical framework, Journal of International Marketing and Exporting, 19(1):26-43. ISSN 1324-5864 (Print), ISSN 1832-2174 (Online).
Barker, R. 2015. Management of knowledge creation and sharing to create virtual knowledge-sharing communities: a tracking study, Journal of Knowledge Management,19(2).
Barker, R. & Ong, D. 2016. A measurement scale for students’ usage of online, Perspectives in Education, 34(2):1-18. ISSN 0258-2236.
Hanekom, J. & Barker, R. 2016. Theoretical criteria for online consumer behaviour: web-based communication exposure and internal psychological behavioural processes approaches, Communicatio, 42(1): 75-99.
Barker, R. 2016. Knowledge management of students’ usage of online networks: a measurement scale, International Journal of Multidisciplinary Education and Research, Vol 3 (1): 15-21. ISSN: 2249-6645.
Barker, R. 2016. Sharing of individual knowledge to create collective knowledge in emerging knowledge organisations: A theoretical framework, Communitas, 21(2016):108-124.
Barker, R. 2018. Knowledge management to prevent fraudulent e-banking transactions, Communitas, 23: November 2018.
Barker, R. & Slabbert, Y. 2018. Die pad na gedeelde betekenis: Inlynkommunikasiemedia as veranderingsagent vir volhoubare strategiese belangegroepverhoudings (Towards shared meaning: Inline media communication as change agent for sustainable strategic stakeholder relationships), Tydskrif vir Geesteswetenskappe 58(4).
Barker, R. 2019. The role of knowledge leaders in creating a knowledge-based organizational culture conducive to knowledge sharing: a theoretical framework, International Journal of Knowledge Practice and Application, Vol 2:1-11 (Aug 2019). ISSN 2636-395X (print) ISSN 2636-3968 (online). Published by Natural Sciences, New York.
Meyer, I. & Barker. R. 2020. A metamodern model for managing stakeholder relationships in non-profit organisations, Communicare, Communicare Volume 39 (1) Jul 2020:56-79.
Barker, R. 2020. The use of knowledge management for e-banking fraud prevention in the financial sector: a case study, South African Journal of Business Management, 51(1), a1941. ISSN: 2078-5585, E-ISSN: 2078-5976. https://doi.org/10.4102/sajbm.v51i1.1941
Louw, M. & Barker, R. 2021. A theoretical framework for constructive interpersonal leadership relations in knowledge-based organisations, South African Journal of Human Resource Management, Vol 19(1): 1-10. 17 Desember 2021. https://doi.org/10.4102/sajhrm.v19i0.1636. Barker, R. & Hanekom, J. 2022. A theoretical framework for knowledge sharing and co-creation of messages on digital platforms: a consumer knowledge management perspective, Consumer Behaviour Review, 6(1) e-252642. https://doi.org/10.51359 /2526-7884.2022.252642.
Barker, R. (2022). The role of knowledge leaders to enhance organisational performance through Society 5.0. Regional Journal of Information and Knowledge Management, 7(1),118-134.
Waititu, P. & Barker, R. 2022. Organisational factors as determinants for online knowledge-sharing behaviour: a Kenyan case study. Communicare, 40(1):84-100. ISSN 0259-0069.
Paper presentations
Local conference presentations (last 10 years)
Barker, R. 2010. Managing online crisis communication response in a South African bank: a comparative analysis. South African Communication Association (SACOMM) 27-29 September 2010, University of Johannesburg, Auckland Park, Johannesburg.
Greeff E & R Barker. 2010. Exploring the use of podcasts as a supportive learning tool to enhance open distance learning at undergraduate tertiary level. The AGM conference on open and distance education, North-West University, Potchefstroom, 9-11 September 2010.
Barker, R. 2015. Students’ perceptions on identity formation and the learning experience of the usage of online social networks: a measurement model. South African Communication Association Conference hosted by AFDA, Cape Town, 28-30 September 2015.
International conference presentations (last 11 years)
Barker, R. 2010. Knowledge management in online crisis communication response in South Africa: A case study of fraudulent banking transactions, 4th Academy of World Business, Marketing and Management Development Conference, Oula, Finland, 12-15 July 2010.
Barker, R. & W.J. Greeff. 2011. Vodcasting: an intelligent extension or pending derivative of traditional open distance learning tools? ED-Media 2011 World Conference on Educational Multimedia, Hypermedia & Telecommunications, 27 June – 1 July 2011, Lisbon, Portugal.
Barker, R. 2012. Is Integrated Marketing Communication an idealistic reality? A critical theoretical analysis of IMC and paradigm shifts, Keynote address at the International Conference on Communication, Media, Technology and Design, 9-11 May, Istanbul, Turkey.
Slabbert, Y. & Barker, R. 2012. Beyond reactive crisis communication with the media: an integrated crisis communication framework. Paper presented at the International Conference on Communication, Media, Technology and Design, 9-11 May 2012, Istanbul, Turkey.
Barker, R. 2012. Identity in online social networks: artificial and/or real? Academy of World Business, Marketing & Management Development 2012 Conference, 16-19 July 2012, Budapest, Hungary.
Barker, R. 2013. Knowledge creation and sharing in an online staff discussion forum. Academy of World Business Marketing. ISBN 978-0-9752272-5-1.
Barker, R. 2013. A comparative analysis of knowledge management in an online discussion forum: a case study approach, International Scientific Symposium Media and Mass Communication, 14-18 September 2013, Sunny Beach, Bulgaria. ISSN 1314-8028, 2013, Bulgaria (EU).
Barker, R. 2014. Challenges in the ‘online-security-sphere’ for online fraud and security centre websites messages in the South African banking industry: A comparative analysis, International Journal of Arts and Sciences Conference, 16-19 June 2014, Universitat Autonoma de Barcelona’s Casa Convalescencia campus at Sant Antoni Maria Claret 171, Barcelona.
Barker, R. 2014. The multiplicity of cyber identities in cyber organizational societies: an exploratory investigation, Academy of World Business, Marketing and Management Development Conference, Dubai 11-14 August 2014.
Barker, R. 2015. Lecturer’s perceptions on student's usage of online social networks in their identity formation and learning experience, Academy of World Finance, Banking, Management, IT and World Researchers Congress, Bangkok, Thailand, 21-24 July 2015.
Hanekom, J. & Barker, R. 2015. Theoretical criteria for online consumer behaviour from the web-based communication exposure and internal psychological behavioural processes approaches, Academy of World Finance, Banking, Management, IT and World Researchers Congress, Bangkok, Thailand, 21-24 July 2015.
Barker, R. 2015. A measuring instrument for students’ usage of online social networks in their identity formation and learning experience, Social Sciences Conference, 2015 University of Split, Split, Croatia 9-12 June 2015.
Barker, R. 2015. Knowledge Management of students’ usage of online networks: a measurement scale, 3rd International Conference of Advances in Social Sciences, Management and Human Behaviour, 10-11 October 2015, Zurich, Switzerland.
Barker, R. 2016. Knowledge management as a change agent for emerging knowledge organisations: a theoretical framework, Academy of World Business, Marketing and Management Development Conference, hosted by Cracow University of Economics, Cracow, Poland, 18-21 July 2016.
Barker, R. 2016. Knowledge Management as Change Agent for Strategic Integrated Communication and Leadership Paradigms: A Critical Review, University of Hawaii, Honolulu, Hawaii, 19-20 April 2016.
Barker, R. 2016. Knowledge management as change agent to ensure the sustainability of emerging knowledge organizations, in Proceedings of The 17th European Conference on Knowledge Management, 1-2 September 2016, Belfast, Ireland. Eds. S Moffett and Galbraith, B. Pages 45-53. Published by Academic Conferences Publishing and International Limited, Reading, UK. Print version ISSN: 2048-8963, Print version ISBN: 978-1-911218-020, E-Book ISSN: 2048-8971, E-Book ISBN: 978-1-911218-03-6.
Barker, R. 2017. Towards a measuring tool to encourage knowledge sharing in emerging knowledge organizations: the who, the what and the how, ICHSS 19th International Conference on Human and Social Sciences, Copenhagen, Denmark 17-18 August 2017. EISSN: 2010-3778. PISSN: 2010-3784.
Barker, R. 2018. Towards a Zero Tolerance Liability Process for Fraudulent Banking Transactions: A Conceptual Framework, Academy of World Business, Marketing and Management Development Conference, Athens, Greece, 17-20 July 2018. http://academyofworldbusiness.com/wp/conferences/2018.
Barker, R. 2018. Awareness creation on e-banking fraud prevention: a knowledge management perspective for e-security and customer relationship building, STRATEGICA International Academic Conference: challenging the Status Quo in Management and Econimics, sixth edition, Bucharest, October 11-12, 2018, pp. 656-672. ISBN: 978-606-749-365-8, ISSN: 2392-702X, https://www.researchgate.net/publication/328379413_
Barker, R. 2019. Creating a knowledge-based organizational culture conducive to knowledge sharing: role of knowledge leaders, TAKE conference, 3-5 July 2019.
Wahid, KA, Kharabshch, R, Barker, R. & Sowsanrti, T. Relationship between market knowledge and organizational innovation: a mediated model of knowledge sharing, International Conference on Humanities, Social and Education Sciences, 20-21 May 2021. New York. www.istes.org, www.ihes.net.
Attendance of SACOMM virtual conference Cultivating Insight on 6 October 2021.
Wahid, K.A., Barker, R., Kharabsheh, R., Ketchaya, S. & Susantari, T. 2022. Mediating Effect of Customer Knowledge Management (CKM) and Knowledge Sharing (KS) on Organisation Innovation, 8th International Hybrid Conference on Management Studies (ICMS), Istanbul, June 10, 2022: 73. www.EUROKD.com
Professional positions, fellowships & awards
Editorial Advisory Board Member. Journal of Management and World Business Research. Global Publishing House: Perth, Western Australia.
Editorial Member: Journal of International Marketing and Exporting (JIME), Virgin Islands.
Editorial Member: International Journal of Business, Social Sciences, Humanities and Education published by the Global Publishing House in Perth, Western Australia.
Editorial member: Communicatio, University of South Africa
Editorial member: Communicare, University of Johannesburg
Editoiral member: South African Business Journal, University of South Africa
(Please note I am an active member of these journal and evaluate numerous articles on a continuous basis)
Senior Vice-President of the Academy of World Business, Marketing and Management Development Conference since 2004.
Research Leadership Award for Woman Researchers in 2010
Research Leadership Award for Woman Researchers in 2015
Chancellor’s Prize for Excellence in Research
Various Best Paper Awards at Conferences
Senior Vice-President of the Academy of World Marketing, Management and Business Marketing and Management Development
Co-Editor for the International Journal of Business, Social Sciences, Humanities and Education (Virgin Islands)
Editorial member of the Journal of Management and World Business Research (Western Australia)
Editorial member of the following national accredited publications: Communicare (University of Johannesburg), Communicatio (Department of Communication Science, Unisa) and the South African Business Review (Department of Business Management, Unisa)
Member of the South African Communication Association
Vice President of the Academy of World Marketing, Management and Business Marketing and Management Development, initiated by the University of Southern Queensland, Australia in 2004
Vice-President for the World Academy of Researchers, Educators and Scholars in 2014 to 2016
Research Leadership Award for Woman Researchers, Unisa (2010)
Research Leadership Award for Woman Researchers, Unisa (2015)
Chancellor’s Prize for Excellence in Research (2016)
National Research Foundation (NRF) C2-rated researcher in Communication Science since 2011
Track Chair Award: World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education (in association with the Academy of World Finance, Banking, Management and IT), Cape Town, South Africa (2013)
Track Chair Award: International World Conference for Business, Marketing and Management at six conferences (Australia 2004; Paris 2006; Rio de Janeiro 2008; Finland 2010; Budapest 2012 and Dubai 2014)
Chair Award: International Journal of Arts and Sciences Conference, 16-19 June 2014, Universitat Autonoma de Barcelona’s Casa Convalescencia, Barcelona
Certificate of Commendation for Best Paper Award: World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education (in association with the Academy of World Finance, Banking, Management and IT), Cape Town, South Africa (2013)
Certificate of Commendation for paper delivered, World Conference for Business, Marketing and Management in Budapest, Hungary (2012)
Best Paper Award, International World Conference for Business, Marketing and Management, Rio de Janeiro (2008)
Best Regional Editor Award 2003/4, as Editor (Africa), Technology and Sustainable Development (WRSTSD) journal, at the 2nd International Conference 2004, Napier University, Edinburgh, UK
Editorial Advisory Board Member of the Journal of Management and World Business Research, recognized and indexed by the following three reputable organizations Cabell’s, Ulrich’s and EBSCO’s research data base of academic journals. Published by the Global Publishing House: Perth, Western Australia (2014)
Visiting professor: Sunway University, Malaysia and topic of talk: “Is strategic integrated communication an idealistic reality? From the synergy of one spirit, one look or one voice to consistency in the strategic intent of the organization”. (9 October 2014)
Lecture to Honours students Malaysia in Marketing Research at Sunway University on “Integrated Marketing Communication” (7 October 2014)
Chancellors’ Address: Graduation Ceremony 28 March 2017. Title: Knowledge, Innovation and Continuous Learning.
Projects
International collaborative project with Sunway University, Malaysia (2014-2016).
Invited as Guest speaker, Standard Bank’s Leadership Development Forum, 23 February 2012: Knowledge Management and Leadership.
Track Chair Award: World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education (in association with the Academy of World Finance, Banking, Management and IT), Cape Town, South Africa (2013).
Track Chair Award: International World Conference for Business, Marketing and Management at six conferences (Australia 2004; Paris 2006; Rio de Janeiro 2008; Finland 2010; Budapest 2012; Dubai 2014; Crackow Poland 2016; Athens 2018).
Chair Award: International Journal of Arts and Sciences Conference, 16-19 June 2014, Universitat Autonoma de Barcelona’s Casa Convalescencia, Barcelona.
Certificate of Commendation for Best Paper Award: World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education (in association with the Academy of World Finance, Banking, Management and IT), Cape Town, South Africa (2013).
Certificate of Commendation for paper delivered, World Conference for Business, Marketing and Management in Budapest, Hungary (2012).
NRF C2-rated researcher (2011 to 2016 and again 2017 to 2023).
Research Leadership Award for Woman Researchers, Unisa (2010).
During the TAKE Conference 2019: Theory and Applications in the Knowledge Economy, I was actively involved in the Knowledge Management stream. We started a “Knowledge management café” which is an online discussion group consisting of experts in knowledge management with real-time interactions on all aspects of research and possible collaborative projects and/or co-authoring articles. The group has grown to numerous participants from all over the world and resulted in a project with research outputs.
Best Paper Award, International World Conference for Business, Marketing and Management, Rio de Janeiro (2008).
Best Regional Editor Award 2003/4, as Editor (Africa), Technology and Sustainable Development (WRSTSD) journal, at the 2nd International Conference 2004, Napier University, Edinburgh, UK.
Appointed as Editorial Advisory Board Member of the Journal of Management and World Business Research, recognized and indexed by the following three reputable organizations Cabell’s, Ulrich’s and EBSCO’s research data base of academic journals. Published by the Global Publishing House: Perth, Western Australia. (2014)
Visiting professor: Sunway University, Malaysia and topic of talk: “Is strategic integrated communication an idealistic reality? From the synergy of one spirit, one look or one voice to consistency in the strategic intent of the organization”. (9 October 2014)
Lecture to Honours students in Marketing Research: “Integrated Marketing Communication”. 7 October 2014, Sunway University.
In my capacity as Vice-President for World Academy of Business, Marketing and Management Development I actively participate in the arrangement of an international conferences as follows: 5th Biannual Academy of World Business, Marketing & Management Development Conference in Dubai July 2014.
Chair: International Conference for Academic Disciplines, Universitat Autonoma de Barcelona, Spain, 16-19 June 2014.
Certificate of merit for outstanding research and presentation at the International Conference for Academic Discplines, Universitat Autonoma de Barcelona, Spain, 16-19 June 2014.
Was promoted from Vice-President to Senior Vice-President and was actively involved in the arrangement, marketing, evaluation of papers and the Opening and Chair of the following accredited international conference: 8th Academy of World Business, Marketing and Management Development Conference be held in Athens, Greece, 17-20 July 2018.
In capacity as Vice-President I was promoted to Senior Vice-President I am actively involved in the arrangement, marketing, etc. and the Opening and Chair of the following accredited international conference to be held in Ontario, Canadian 2020: 9th Academy of World Business, Marketing and Management Development Conference.
Attended Sustainable and Social Marketing Guest Lecture 2: Representing the Community for Change with esteemed guest Ms. Farzana Yakta from Parastoo Theater Company, 13 May 2022, Singapore on a Zoom Meeting: https://sunway-edu-my.zoom.us/j/92597754350.
Wrote and presented the response on Prof Y Botha’s inaugural lecture on 17 May 2022.
