Department of Marketing and Retail
| College of Economic and Management Sciences |
| School of Management Sciences |
| Department: Marketing and Retail |
| Post-Doctoral Research Fellow
|
| Tel: |
012 352 4089
|
| E-mail: |
esenoobc@unisa.ac.za
|
Qualifications
- Bachelor of Social Science (Media Studies and Marketing)
- Bachelor of Social Science Honours (Marketing)
- Master of Commerce (Marketing Management)
- Doctor of Philosophy (Marketing)
Fields of academic interests
- Consumer culture
- Sociology of Consumption
- Brand Management
- Integrated Marketing Communications
Field of Specialisation
- Consumer culture
- Sociology of Consumption
Paper presentations
- Belinda Dapi, Corporate social responsibility as a practicality of Ubuntu to build brand loyalty: a case of mobile telecommunication in South Africa, International Academic Conference on Business and Social Sciences, Durban, 2014.
