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Department of Marketing and Retail

Department of Marketing and Retail

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Dr CH Bothma

Research Fellow | College of Economic and Management Sciences
School of Management Sciences | Department: Marketing and Retail

Tel: 012 429 4376
Email: Bothmch@unisa.ac.za
Campus: Muckleneuk
Building: NSR
Office: 5-71

  • DCom: Business Management (University of South Africa)
  • MBus: Science (University of Cape Town)
  • PGDip Advanced Social Research (University of Johannesburg)
  • BBus Science (Hon) (Univerity of Cape Town)

  • M&D supervision

  • E-commerce
  • International trade
  • Neuromarketing
  • Product innovation

  • A neuromarketing and human factors focus on product innovation

  • Departmental Masters and Doctorate co-ordinator