Department of Marketing and Retail
| College of Economic and Management Sciences |
| School of Management Sciences |
| Department: Marketing and Retail |
| Senior Lecturer
|
| Tel: |
012 429 2819
|
| E-mail: |
nellec@unisa.ac.za
|
Qualifications
- DPhil in Management Studies specialising in Marketing (UNISA)
- MCom Business management specialising in Marketing Management (Cum Laude) (UNISA)
- BCom Honours Marketing Management (UP)
- BsC Clothing: Retail Management (UP)
Currently teaching
- Contemporary Issues in Marketing (MNM4801)
Fields of academic interests
- Visual merchandising
- Store atmospherics
- Retail industry
- Consumer behaviour
- Marketing research
- Social media
Field of Specialisation
- Visual merchandising
- Retail industry
- Marketing research
Books
- Contributing author: Public relations: Theory & Practice. 2014. Juta: Cape Town
- Contributing author: Customer Service. 2nd ed. 2014. Juta: Cape Town
Paper presentations
- Proceedings of the 2015 International Academic Business Conference Las Vegas & 2015 2015 International Education Conference Las Vega. 11-14 October 2015. Page 113. ISSN: 2157-9660 (online).
- Proceedings of the International Symposium on Business and Management. Nagoya University. 2-4 April 2014. Page 251. ISSN 2226-6577.
- Proceedings of the 12th European Conference on 2-Learning. SKEMA Business School, France. Vol 2: 30-31 October 2013. Page 511. ISSN: 2048-8645.
Professional positions, fellowships & awards
- Excellence in Research Award present by Clute institute for the manuscript “Open Distance Learning Students’ Perception of the use of Social Networking Systems as an Educational Tool.”
Projects
- SMME managerial and skills transfer project facilitator
Other
- Departmental Research and Ethics chair
