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Department of Marketing and Retail

Department of Marketing and Retail

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Dr EC Wessels

Senior Lecturer | College of Economic and Management Sciences
School of Management Sciences | Department: Marketing and Retail

Tel: 012 429 2819
Campus: Muckleneuk
Building: NSR
Office: 5-59

  • DPhil in Management Studies specialising in Marketing (UNISA)
  • MCom Business management specialising in Marketing Management (Cum Laude) (UNISA)
  • BCom Honours Marketing Management (UP)
  • BsC Clothing: Retail Management (UP)

  • Contemporary Issues in Marketing (MNM4801)

  • Visual merchandising
  • Store atmospherics
  • Retail industry
  • Consumer behaviour
  • Marketing research
  • Social media

  • Visual merchandising
  • Retail industry
  • Marketing research

  • Contributing author: Public relations: Theory & Practice. 2014. Juta: Cape Town
  • Contributing author: Customer Service. 2nd ed. 2014. Juta: Cape Town

  • Proceedings of the 2015 International Academic Business Conference Las Vegas & 2015 2015 International Education Conference Las Vega. 11-14 October 2015. Page 113. ISSN: 2157-9660 (online).
  • Proceedings of the International Symposium on Business and Management. Nagoya University. 2-4 April 2014. Page 251. ISSN 2226-6577.
  • Proceedings of the 12th European Conference on 2-Learning. SKEMA Business School, France. Vol 2: 30-31 October 2013. Page 511. ISSN: 2048-8645.

  • Excellence in Research Award present by Clute institute for the manuscript “Open Distance Learning Students’ Perception of the use of Social Networking Systems as an Educational Tool.”

  • SMME managerial and skills transfer project facilitator

  • Departmental Research and Ethics chair