Department of Marketing and Retail
| College of Economic and Management Sciences |
| School of Management Sciences |
| Department: Marketing and Retail |
| Lecturer
|
| Tel: |
012 429 4639
|
| E-mail: |
meyeraa@unisa.ac.za
|
Qualifications
- Mcom: Marketing Management (University of Pretoria)
- BCom (Hon): Marketing Management (University of Pretoria)
- Bcom: Business Management (University of Pretoria)
Currently teaching
- Introduction to Retailing (MNM1504)
- Customer Relationship Management (MNM3712)
Fields of academic interests
- CRM and Promotion Management
Field of Specialisation
- CRM and Promotion Management
Books
- Contributing author for Fourie, L. (ed). 2014. Public Relations-Theory and Practice. Cape Town: Juta.
Paper presentations
- Meyer, A.A. & Smith, C. 2022. Do university employees practice what they preach? Evaluating the value of internal communication. International Business Conference.
- Fraser, M., Meyer, A.A and Stiehler, B.E. 2013. Omni-channel retailing in emerging markets: uncovering the challenges and expected changes. Paper delivered at the 2013 Doctoral Consortium of Emerging Markets. Hosted by the Nelson Mandela Metropolitan University Business School. Submission number EMCB13.46
- Van der Spuy, A.A., Reyneke M. and Strasheim, A. 2011. The relationship between personality traits and facebook involvement - Using the TIPI model in a South African context. Paper delivered at the 23rd Annual National Conference of The Southern African Institute of Management Scientists (SAIMS). The Riverside Hotel, Durban | 11 – 14 September 2011. Hosted by the University of KwaZulu-Natal. Published in conference proceedings. Publishers: ISBN 978-1-86840-723-1, pp 1-24.
Projects
- Facilitator of Community Engagement Skill transfer workshops since 2008
Other
- Departmental study guide co-ordinator
- Departmental Research and Ethics committee member
