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Department of Marketing and Retail

Department of Marketing and Retail

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Adri-Meyer.JPG

Mrs AA Meyer

Lecturer | College of Economic and Management Sciences
School of Management Sciences | Department: Marketing and Retail

Tel: 012 429 4639
Campus: Mucklenuek
Building: NSR
Office: 5-66

  • Mcom: Marketing Management (University of Pretoria)
  • BCom (Hon): Marketing Management (University of Pretoria)
  • Bcom: Business Management (University of Pretoria)

  • Introduction to Retailing (MNM1504)
  • Customer Relationship Management (MNM3712)

  • CRM and Promotion Management

  • CRM and Promotion Management

  • Contributing author for Fourie, L. (ed). 2014. Public Relations-Theory and Practice. Cape Town: Juta.

  • Meyer, A.A. & Smith, C. 2022. Do university employees practice what they preach? Evaluating the value of internal communication. International Business Conference.
  • Fraser, M., Meyer, A.A and Stiehler, B.E. 2013. Omni-channel retailing in emerging markets: uncovering the challenges and expected changes. Paper delivered at the 2013 Doctoral Consortium of Emerging Markets. Hosted by the Nelson Mandela Metropolitan University Business School. Submission number EMCB13.46
  • Van der Spuy, A.A., Reyneke M. and Strasheim, A. 2011. The relationship between personality traits and facebook involvement - Using the TIPI model in a South African context.  Paper delivered at the 23rd Annual National Conference of The Southern African Institute of Management Scientists (SAIMS). The Riverside Hotel, Durban | 11 – 14 September 2011. Hosted by the University of KwaZulu-Natal. Published in conference proceedings. Publishers: ISBN 978-1-86840-723-1, pp 1-24.

  • Facilitator of Community Engagement Skill transfer workshops since 2008

  • Departmental study guide co-ordinator
  • Departmental Research and Ethics committee member