Department of Marketing and Retail

Dr SM Kallier-Tar

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer
Tel: 012 429 3758
E-mail: Kallism@unisa.ac.za

Qualifications

  • DPhil Management Studies (UNISA)
  • MCom Business Management (UNISA)
  • BCom Hon Marketing Management (UP)
  • Bcom Marketing (UP)

Currently teaching

  • Research Project in Marketing (HRBUS84)

Fields of academic interests

  • Branding
  • Social media marketing
  • Retail marketing
  • Online marketing
  • Consumer behavior

Field of Specialisation

  • Consumer behaviour
  • Real-time marketing
  • Social media marketing

Books

  • Contributing author: Public Relations: Theory and Practice, 2014, L Fourie
  • Acknowledgements: Strategic Marketing, 2014, J. A. Wiid
  • Acknowledgements: Sales Management, 2014, A Drotsky

Journal articles

Projects

  • SMME managerial and skills transfer project facilitator

Other

  • Departmental Assessment coordinator
  • Departmental Research and Ethics committee member