Department of Marketing and Retail

Dr L Mosupyoe

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Lecturer
Tel: 012 429 4510
E-mail: Mosupsln@unisa.ac.za

Qualifications

  • Bcom: Business Management (Damelin)
  • BCom (Hon): Marketing Management (University of Pretoria)
  • Mcom: Marketing Management (Univsersity of Pretoria)
  • PhD: Communication Management (University of Petroria)

Currently teaching

  • Customer Service (MNM1502)
  • Brand Management (MNM3710)

Fields of academic interests

  • Branding
  • Communication
  • Entreprenuership
  • Marketing

Field of Specialisation

  • Marketing Management
  • Branding Management
  • Business Management
  • Communication Management

Journal articles

Paper presentations

  • Mosupyoe, Sebilaro S.L.N. 2011. The implications of corporate rebranding in the South African mobile cellular telecommunications service industry: Challenges and opportunities. 1st International Conference on Accounting, Business and Economics (ICABEC2011)

Professional positions, fellowships & awards

  • CEMS Community engagement award (2017)
  • CEMS Teaching and Learning award (2020)

Other

  • Professional Association: MASA
  • Departmental Curriculum/Language Transformation coordinator