Department of Marketing and Retail
| College of Economic and Management Sciences |
| School of Management Sciences |
| Department: Marketing and Retail |
| Lecturer
|
| Tel: |
012 429 4709
|
| E-mail: |
edbruym@unisa.ac.za
|
Qualifications
- MCom Marketing Management
- Post Graduate Certificate in Higher Education (PGCHE)
Currently teaching
- Advertising and Sales Promotion (MNM2606)
- Integrated Marketing Communications (MNM2611)
Fields of academic interests
- Advertising and sales promotion
- Marketing research
- Marketing strategy locally and internationally
- Marketing of services
- E-learning
Field of Specialisation
- Advertising and sales promotion
- Marketing research
- Marketing strategy locally and internationally
- Marketing of services
Books
- Introduction to Marketing ISBN: 9780627035999 (Author)
- Brand Management - A Southern African perspective ISBN: 9780627037153 (Author)
Paper presentations
- Paper presented at 9th Annual UKZN Teaching & Learning Higher Education Conference. Durban, South Africa. 21-23 September 2015.
Projects
- SMME managerial and skills transfer project facilitator
Other
- Departmental Research Ethics secretary
- Associate Marketer (AMSA20025)
