Prof E van Tonder

Qualifications

• DCom (Marketing Management)

Currently teaching

• Marketing Applications (MNM3705)

Fields of academic interests

• Customer citizenship behaviours
• The social support customers provide to other customers

Field of Specialisation

• Customer citizenship behaviour
• Green marketing

Books

• Van Tonder, E. 2023. Changes in retailing and consumer behaviour, In Consumer behaviour: a South African perspective. 1st ed. Pretoria: Van Schalks.
• Van Tonder, E. 2020. Chapter 14. Green consumption and ethics. In Rathbone, M. (eds.). Understanding business and ethics in the South African context. Van Schaik.
• Van Tonder, E. 2014. Chapter 5: Analysing competitors. In Wiid, J. (eds.). Strategic Marketing. Juta. (Revised chapter in 2016)

Journal articles

• https://orcid.org/0000-0002-6285-7582

Paper presentations

Local conference participation

• Van Tonder, E. & Van Scheers, L. 2011. Understanding business survival: a provisional framework for independent financial advisers. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by University of KwaZulu-Natal in Durban, September 2011. (Conference presentation and full paper published in proceedings)
• Le Coultre, B., Roberts-Lombard, M. and Van Tonder, E. 2013. The influence of trust and commitment on customer loyalty – an application to the four major banks and Capitec Bank. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by North-West University in Potchefstroom, September 2013. (Conference presentation and full paper published in proceedings)
• Kokou, P., Roberts-Lombard, M. & Van Tonder, E. 2014. Patient satisfaction measurement for hospital services delivered by doctors: guidelines for improving the practice in Africa. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by University of Johannesburg in Vanderbijlpark, September 2014. (Conference presentation and full paper published in proceedings)
• Shamhuyenhanzva, R.M., Roberts-Lombard, M. & Van Tonder, E. 2015. Factors predicting Generation Y consumers’ propensity to trust online word-of-mouth information concerning fast-food products. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by University of Cape Town in Cape Town, August 2015. (Conference presentation and full paper published in proceedings)
• Van Vuuren, N. & Van Tonder, E. 2017. A mediated model for positive word of mouth intention in the electronic banking environment. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by University of the Free State in Bloemfontein, September 2017. (Conference presentation and extended abstract published in conference proceedings)
• Bothma, M. & Van Tonder, E. 2017. Commitment and online community citizenship behaviour – a model for residential online activity community on Facebook. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by the University of the Free State in Bloemfontein, September 2017. (Conference presentation and extended abstract published in conference proceedings)
• Bothma, M. & Van Tonder, E. 2018. Factors contributing to online community helping dimensions: a countrywide study of city residents on Facebook. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by the Stellenbosch University in Stellenbosch, September 2018. (Conference presentation and extended abstract published in conference proceedings)
• Heymans, A. & Van Tonder, E. 2018. A matter of trust: understanding customer citizenship in the online retail environment. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by the Stellenbosch University in Stellenbosch, September 2018. (Conference presentation and extended abstract published in conference proceedings)
• Bothma, M. & Van Tonder, E. 2019. Factors contributing to citizenship helping in an online context: A model validation. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by the Nelson Mandela University in Port Elizabeth, September 2019. (Conference presentation and extended abstract published in conference proceedings)
• Bothma, M. & Van Tonder, E. 2021. A mediated model for normative commitment and helping behaviour in Facebook residential communities. Paper presented at the Southern Africa Institute of Management Scientists Conference hosted by the North-West University in Potchefstroom, September 2021. (Conference presentation and paper published in conference proceedings)

International conference participation

• Oosthuizen, J.H. & Van Tonder, E. 2010. International Conference on SME Development in Townships and Disadvantaged Communities, January 2010 in Johannesburg: An exploratory study of the critical managerial skills-set for formal sector venture success in townships and disadvantaged communities.
• Van Tonder, E. 2010. 4th International Business Conference, October 2010 in Zambia: An investigation into marketing mix strategies for adviser growth: a general discussion.
• Van Tonder, E. & Van Scheers, L. 2011. 5th International Business Conference, 26-30 September 2011 in Mauritius: Survival and sales growth strategies for independent financial advisers:  A preliminary framework and directions for future research.
• Van Tonder, E. & Van Scheers, L. 2012. 9th Annual Conference on Applied Financial Economics, 28 - 30 June 2012 in Samos: Marketing mix strategies for financial adviser growth: an empirical investigation.
• Van Scheers, L. & Van Tonder, E. 2012. 12th Annual IFERA World Family Business Research Conference, 26-29 June 2012 in France: Factors threatening the growth of family-owned spaza shops in the Soweto area.
• Van Tonder, E., Roberts-Lombard, M. & Van Vuuren, T. 2013. 7th International Business Conference, 2-6 September 2013 in Seychelles: The influence of three antecedents of CRM on customer loyalty in a service environment.
• Van Tonder, E. & Roberts-Lombard, M. 2013. Baltic Cruise Conference, 12-21 June 2013: A theoretical framework for managing CSR plans and related initiatives in the modern business environment.
• Shuping, T., Roberts-Lombard, M., Drotski, A. & Van Tonder, E. 2014. 8th International Business Conference, 19-21 August 2014 in Kenia: Customer experience management at the industrial development corporation: an exploratory study.
• Roberts-Lombard, M., Van Tonder, E., Sapepa, K. & Le Coultre, B. 2014. International Journal of Arts and Sciences (IJAS) Conference, 26-30 May 2014 in Boston: The art of creating customer loyalty: a preliminary framework and directions for future research.
• Shamhuyenhanzva, R.M., Van Tonder, E., Roberts-Lombard, M. & Hemsworth, D. 2015. European Marketing Academy Conference, 26-29 May 2015 in Leuven: Factors influencing eWOM credibility in the fast-food sector.
• Van Tonder, E. 2015. Academy of Business Administration Conference, 6-10 August 2015 in Durban: Trust and commitment as mediators of the relationship between quality advice and customer loyalty.
• Petzer, D & Van Tonder, E. 2016. 10^th International Business Conference, 25-28 September 2016 in Langebaan: Antecedents and consequences of customer engagement in the short-term insurance industry: a mediated model.
• Van Tonder, E. & Coetzee, C.A. 2017. European Marketing Academy Conference, 23-26 May 2017 in Groningen: A consumer advocacy and helping behaviour model for the self-service technology environment: Insights from Africa.
• Van Tonder, E. 2017. International Conference for Business and Economics, 29 May – 1 June 2017 in Sicily: The Conservative Consumer: Theoretical Foundations and a Framework for Empirical Evaluation.
• Van Tonder. E., Lisita, T.I. & Petzer, D.J. 2018. The 21st AMS WMC, 27 -29 June 2018 in Lusiada-Norte Porto: Justifying customer citizenship: New perspectives from an emerging market.
• Petzer, D.J. & Van Tonder, E. 2019. The 22^nd AMS WMC, 9-12 July 2019 in Edinburgh: The customers’ role in service recruitment and retention in the sharing economy.
• Van Tonder, E., Fullerton, S. & De Beer, L.T. 2019. The 22^nd AMS WMC, 9-12 July 2019 in Edinburgh: Customers as “Partial Marketing Employees” – An alternative approach to closing the green “Attitude-Behaviour” gap.
• Bothma, M. & Van Tonder, E. 2019. The 10^th Annual Global Business Conference, 25-28 September 2019 in Croatia: Exploring the structure of citizenship behaviours within an online community on Facebook.
• Fullerton, Sam; McCullough, Tammy; and Tonder, Estelle van, "Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers" (2020). Association of Marketing Theory and Practice Proceedings 2020. 32. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2020/32
• Van Tonder, E., Mkhondo, B.C., Bisschoff, C. & Fullerton, S. "When the going gets tough: Motivations of customer helpers’ further green helping behavior intentions” (2022). Association of Marketing Theory and Practice Conference. Sandestin Golf & Beach Resort. March 2022.
• Fullerton, S., Lee, J. & Van Tonder, E. “Attitudes About and the Propensity to Engage in Anti-Consumption Behavior Based Upon Country-of-Origin among Consumers in South Africa, South Korea, and the United States” (2022). Society for Marketing Advances. North Carolina, USA.
• Van Tonder, E., Biscshoff, C., Saunders, S.G. & Onel, N. “Profiling customer knowledge workers in an environmental sustainability context: A latent class analysis approach” (2022) STAR Global Conference. Sugar Beach Hotel. Mauritius.
• Fullerton, S., Van Tonder, E. & Lee, J. “Differences in Consumers’ Green Consumption Mindsets and Behavior Across South Africa, South Korea and the United States Based upon Measures of Hofstede’s Cultural Dimensions Theory” (2023) Association of Marketing Theory and Practice conference. South Carolina, USA.
• Bisschoff, C, Van Tonder, E. & Fullerton, S. “A Comparison of the Green Mindset and An Array of Green Customer Citizenship Behaviours of Adult Residents in South Africa and the United States” (2023) Association of Marketing Theory and Practice conference. South Carolina, USA.
• Onel, N., Mukherjee, A. & Van Tonder, E. “aiGreen: Artificial Intelligence for Sustainable Living” (2023) Transformative Consumer Research Conference. Royal Holloway, University of London

Projects

• Customer-to-customer helping with virtual assistant apps with embedded AI capabilities

Other

• Departmental research and ethics member
• Departmental RPL and programme review