Dr C Swart

Qualifications

• DLitt et Phil Communication (Unisa)
• MA Communication (UJ - previously known as RAU)
• BA Communications Honours: Public Relations & Journalism (North-West University - previously known as University of Potchefstroom); ORCID: https://orcid.org/0000-0001-7119-519x

Fields of academic interests

• Social media communication
• Integrated organisational communication
• Corporate communication
• Corporate brand communication
• Public relations

Field of Specialisation

• Corporate communication
• Social media communication
• Corporate brand communication

Books

• Swart, C. 2020. Using a qualitative research process in social media research, in Introduction to Social Media Research: Theory and Application edited by TC Du Plessis & A Abdool Satar.

Chapter Contribution

• 2023 (peer reviewed, accepted and in process): Organisational Communication and Behaviour in a Changing World, Cambridge Scholars Publishing.
• Title: Internal Social Media and Organisational Communication: Opportunities and challenges
• Swart, C. 2004. Chapter 4: Marketing, Public Relations and Relationship Management, Rensburg & Cant (eds). 2002. Public Relations: SA Perspectives. Heineman

Journal articles

Research article published in the accredited International Journal (2023): Consumer Behavior Review, 7(1); Title: A co-creational perspective on consumer-organisation relationships (COR) on digital platforms in a post-truth era (J Hanekom & C Swart)

Research article published in the accredited journal Communitas (2021); Title: A framework for integrating social media brand communication in non-profit organisations (C Swart)

Research article published in the accredited journal South African Journal of Information Management (SAJIM) (2021); Title: An integrated social media view on content marketing by South African non-profits sectors (C Swart, TC du Plessis & E Greeff)

Research article published in the accredited journal South African Journal of Information Management (SAJIM) (2021); Title: An integrated social media communication view on content marketing by South African non-profit sectors

Research article published in the accredited journal Communitas (2019); Title: Corporate brand communication: Beyond-modern realities in a social media landscape” (C Swart & J Hanekom)

Swart, C. 2014. An assessment of work-integrated learning for public relations in an open distance learning context, Public Relations Review, 40(2): 387-396.

Swart, C. 2012. Building organisation-public relationships: Towards an understanding of the challenges facing public relations, Communcatio, 38(3): 329-348.

Swart, C. 2004. Story of the larger grain borer: Communicating science to rural communities, Communicatio, 30(2).

Swart, C & Verwey, S. 2003. The use of technology in relationship management: a public relations perspective, Communicare 22(1), 80-99.

Paper presentations

• Conference paper delivered at the international conference: Theory and Applications in the Knowledge Economy 2023, SOPOT, Turkey, 28-30 June 2023.
• Conference paper delivered at SACOMM 2019, UCT, Cape Town: Views on social media brand communication by non-profit organisations in South Africa., 28 – 30 August 2019, Cape Town, South Africa.
• Swart, C. 2016. Social media, corporate branding and stakeholder conversation: A conceptual framework. Conference proceedings: 7th Biennial conference of the Academy of World Business, Marketing and Management Development 7(1): 37-51, 18-21 July, Krakow, Poland (ISBN 978-0-9943178-4-1).
• Swart, C. 2013. Social media as a public relations tool for nonprofit organizations: A South African perspective. Paper presented at the Euprera 2013 Conference, Barcelona, Spain.
• Swart, C. 2012. Public relations theory meets practice: A view from the inside. Paper presented at the communication, media, Technology and design (ICCMTD) conference, Istanbul, Turkey.
• Swart, C. 2012. An assessment of work-integrated learning for public relations in an open distance learning context. Paper presented at the 1st ODL International conference, 5-7 September 2012, Unisa, Pretoria.
• SACOMM 2005 CONFERENCE, 19-21 September 2005
• Session Chair: Public Relations and Advertising
• 7th International Conference on Public Communication of Science and Technology (PCST) (4-7 December 2002, Story of the Larger Grain Borer: Communicating Science to Rural Communities
• International “Radiocracy” Conference in Durban, South Africa (20-24 September 2001), The Role of Technology in Relationship Building: A Public Relations Perspective
• SASCE National Conference (3-5 April 2000) Durban, Distance Public Relations Experiential Learning: The Reality and the Ideal.

Professional positions, fellowships & awards

• South African Communication Association (SACOMM) member

Other

Swart, C. 2018. A conceptual framework for social media brand communication in non-profit organisations in South Africa: An integrated communication perspective