Prof EL Kempen

Expertise

• Consumer Behaviour
• Consumer Decision making
• Consumer intention to purchase
• Consumer product perception and attitude
• Qualitative research methods
• Sustainable Consumer decision making

Qualifications

• BSc Home Economics
• Honours BSc Home Economics
• M Home Economics
• PhD in Philosophy

Fields of academic interests

Teaching interests

• Processing, interpretation and application of information in the learning environment; researching and postgraduate studies in the ODL context
• Consumer Behaviour
• Sustainable consumption
• Consumer attitude, perception, values and emotions

Field of Specialisation

• Consumer Behaviour
• Green consumer consumption
• Consumer decision making
• Qualitative research methodology
• Custom made apparel behaviour
• Consumer Decision Making

Journal articles

Publications since 2010

• Kempen, E. & Tobias-Mamina, R. 2022. Applying behavioural reasoning theory to South African female consumers’ emerging apparel-shopping behaviour during COVID-19. Journal of Global Fashion Marketing.doi.org/10/1080/20932685.2022.2033632
• Kempen, E., Kasambala, J. & Tobias-Mamina, R. 2022.  Exploring female consumers’ preferred evaluative criteria for casual clothing purchases and the association with body shape.  Fashion, Style & Popular Culture, doi.org/10.1386/fspc_00117_1
• Lundie, P., Strydom, M, Kempen, E & Tobias-Mamina, R. 2022.  Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decisions:  the personal appearance revelation, Fashion, Style & Popular Culture, doi.org/10.1386/fspc_00118_1
• Strydom, M, Kempen, E & Tselepis, T. 2022.  Marketing for survival:  the survivalist promotional mix of informal clothing manufacturing micro-enterprises.  Journal of African Business, doi=10.1080/15228916.2022.2038495
• Kempen E and Christie, L. 2022.  Designing to attract in an emerging market:  Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product.  Journal of Marketing and Consumer Behaviour in Emerging Markets, 1(14).
• Du Toit, A and Kempen E. 2021. Effectual structuring of entrepreneurship education:  Guidelines for overcoming inadequacies in the South African school curriculum.  To African Education Review, (AER)
• Christie, L., Kempen, E. & Strydom, M. 2021.  Custom-made apparel manufacturing micro-enterprise owners’ perspectives on sustainability:  how higher education can contribute.  International Journal of sustainability in Higher Education, DOI 10.1108/IJSHE-05-2020-0153 
• Strydom, M & Kempen, E. 2021.  Towards economic sustainability:  how higher education can support the business operations of emerging clothing manufacturing micro enterprises.  International Journal of Sustainability in Higher Education, DOI 10.1108/IJSHE-05-2020-0152
• Tobias-Mamina, R., Maziriri, E & Kempen, E. 2021.  Determinants of consumer-generated-content usage for apparel shopping:  The moderating effect of gender, Cogent Business & Management, 8: 1969766. 
• Tobias-Mamina, RJ and Kempen, E. 2020.  Data modelling consumer-generated content usage for apparel shopping.  Data in Brief, 31:106035.
• Tobias-Mamina, RJ., Kempen, E., Chinomona, R and Sly M. 2020.  The influence of Instagram advertising on destination visit intention.  African Journal of Hospitality, Tourism and Leisure, 9(3):274-287.  
• Kasambala, J, Kempen, E, Labuschagne, J and Lyon, P. 2019. Uncovering the influence of personal values on the preference for certain casual clothing- instrinic product evaluative criteria. The Retail and Marketing Review, 15, 15-64.
• Wassenaar, A, Kempen, EL and Van Eeden T. 2019. Exploring South African consumers' attitudes toward game meat- utilising a multi-attribute attitude model.  International Journal of Consumer Studies.
• Kasambala, J, Kempen, EL and Labuschagne, JP. 2018. The role of integral emotions in female consumers' clothing decision. The Retail and Marketing Review, 14, 2, 16-27.
• Du Toit, A and Kempen EL. 2018. The potential contribution of the intended high school curriculum at exit level to the entrepreneurship education of South African youth. International Journal of Entrepreneurship, vol 22, no 1.
• Kempen, E, Kasambala, J, Christie, L, Symington, E, Jooste, L, & Van Eeden, T. 2017. Expectancy-value theory contributes to understanding consumer attitudes towards cow’s milk alternatives and variants. International Journal of Consumer Studies, vol.41, no.3, pp.245-252.
• Kasambala, J., Kempen, E., & Pandarum, R.  2016.  Determining female consumers' perceptions of garment fit, personal values and emotions when considering garment sizing.  International Journal of Consumer Studies, 40:143 – 151
• Kempen, E.L., Kasambala, J. and Toerien, E. 2015. A conceptual framework of e-fashion shopping intent.   International Retail and Marketing Review, Vol11(1):23 – 43.
• Kasambala, J., Kempen, E.L. and Pandarum, R. 2014. Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes.  The retail and Marketing Review, vol. 10, no. 1. pp. 95-108.
• Van der Merwe, M, Viljoen S, De Beer H, Bosman M and Kempen, E.  2013.  Consumers’ experiences of cold chain food packaging: a qualitative study, International Journal of Consume Studies, 37:650 – 657.
• Kempen, EL., Muller, H., Symington, E, & Van Eeden, T.  2012.  A study of the relationship between health awareness, lifestyle behaviour and food label usage in Gauteng. South African Journal of Clinical Nutrition, 25(1):15 – 21.
• Kempen, EL., Bosman, M., Bouwer, C., Klein, R., & Van der Merwe, D.  2011. An exploration of the influence of food labels on South African consumers’ purchasing behaviour.  Doi:10.1111/j.1470-6431.2010.00928.x
• Venter, K., Van der Merwe, d., De Beer, H., Kempen, EL., & Bosman, M. 2011. Consumers’ perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa, doi:10.1111/j.1470-6431.2010.00936.x
• Van der Merwe, M., Breedt, S., Kempen, EL & De Beer, H.  2010. Food choice:  student consumers’ decision-making process regarding food products with limited label information, International Journal of Consumer Studies, 34:11-18.