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| Purpose: Syllabus/Content Topics
Topic 1: Unique ideation
Study unit 1: The role of creativity and innovation
Study unit 2: Developing techniques for idea generation
Topic 2: Opportunity evaluation
Study unit 3: Differentiating between an idea and opportunity
Study unit 4: Determining feasibility and viability
Study unit 5: Implementing innovation
Topic 3: Defining market segments
Study unit 6: The customer profile
Study unit 7: Accessing your target market
Topic 4: Pricing
Study unit 8: Pricing strategies
Topic 5: Branding an entrepreneurial venture
Study unit 9: Brand definition for small businesses
Study unit 10: Creating a sustainable unique selling proposition |