| Purpose: The purpose of this module is to supply students with integrated knowledge of the central areas of Customer Relations Management (CRM). Students will be able to demonstrate an understanding as to why an organisation should establish and maintain relationships with various stakeholders and how to create value for them. Students will be able to evaluate and apply a range of methods of enquiry in CRM. Lastly, students will be able to demonstrate an ability to analyse, critically reflect on, and address complex problems, applying evidence-based solutions and theory-driven arguments in the field of CRM. |
