Register to study through Unisa
|
Year module |
NQF level: 8 |
Credits: 36 |
| Module presented in |
Module presented online |
|
Co-requisite: HMEMS80 |
| Purpose: This module deals with consumer well-being, and how Consumer Psychology knowledge contributes towards achieving this state. The learning is facilitated, particularly within the South African socio-political, socio-economic, legal and multi-cultural environment. It focuses on how transformative consumer research may enrich consumer research in this country.
This module prepares students for post-graduate study by consolidating and deepening their expertise in the field of Consumer Psychology. It involves a research proposal, under guided supervision.
Qualifying students can demonstrate:
Applied competence in selected practice areas of Consumer Psychology to improve consumers' quality of life.
A critical understanding of Consumer Psychology as applied in the global and African context with particular reference to transformative consumer research.
Conducting and writing an applicable research proposal in Consumer Psychology. |