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| Purpose: Syllabus/Content Topics:
The module of this SLP will consist of four learning units:
UNIT 1: Theoretical basis
A two-pronged approach will be followed to theoretically define the concept ﾑstakeholderﾒ and related stakeholder terminology: Firstly, a contextualisation from a business perspective will be provided followed by the principles of Freemanﾒs stakeholder theory.
UNIT 2: Stakeholder inclusivity
The role of communication in the stakeholder relationship building process will be discussed, with specific reference to the Stockholm Accords. This topic will also make reference to various corporate communication functions that are essential in the stakeholder relationship building process, namely, issues- and crisis management; reputation management; research and knowledge management. The concept of stakeholder inclusivity will focus on engaging stakeholders in decision making according to the AA1000 SES principles.
UNIT 3: King IV: Outlining stakeholder relationship principles
This unit will specifically define, discuss and most importantly, provide guidelines on how organisations should apply / aspire to apply the stakeholder relationship principles in the King IV report.
Unit 4: Stakeholder Relationship Management Plan
This unit will be a culmination of the preceding units whereby students will be guided on devising a stakeholder relationship management plan with pragmatic relevance to their organisation / any organisation of choice |