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| Advanced Diploma |
Semester module |
NQF level: 7 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Purpose: Students will be able to demonstrate integrated knowledge of tourism marketing planning. Students will be able to identify, analyse and apply the tourism marketing planning process by working with real companies to develop marketing plans. Students enrolled for this module will learn to understand the common principles of tourism marketing planning and demonstrate an ability to develop a tourism marketing plan for an organisation. |