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| Honours,Post Graduate Diploma |
Year module |
NQF level: 8 |
Credits: 24 |
| Module presented in English |
Module presented online |
| Purpose: The purpose of this module is to enable students to apply the strategic management theories, and principles within the tourism establishments or destinations. The module provides a sound knowledge and practical orientation with regard to the strategic management process as it pertains to the tourism industry. Particular emphasis is placed on developing a strategic tourism planning framework and exploring trends and developments in the macro environment (Physical, social/cultural, economic, ethical, legal/political, technological and international). The module covers among other areas strategic planning concepts, principles, tools and best practices in strategic tourism management. In addition, practical case studies and industry interaction form part of this module.
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