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| Honours,Post Graduate Diploma |
Year module |
NQF level: 8 |
Credits: 24 |
| Module presented in English |
Module presented online |
| Purpose: The purpose of this module is to equip students with a comprehensive and systematic knowledge base in advanced business tourism and events management. This will enable them to critically analyse the context and business environment and to develop competence in planning and organizing successful events and business tourism related activities. It will provide them with an integrated in-depth understanding of key management and marketing functions within the event organization encompassing methods and practical applications: coordinating, staffing, financing, marketing, and controlling. Finally, it will also help them to critically analyse some special issues, such as risk management, project management, evaluation, impact assessment and sustainability and technology in events. |