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| Under Graduate Degree,Diploma |
Semester module |
NQF level: 6 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNM1601 |
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| Purpose: The module provides students with an informed understand of the concepts, principles of integrated marketing communication and its process in the business environment. Such as the role of advertising and advertising strategy in the marketing environment; major advertising media methods available to marketers; media planning; the principles of sales promotion in the business environment; public relations and publicity in the marketing environment; the role of sponsorship, direct and digital marketing in the advertising environment. Students credited with this module are able to explore the latest developments in this field and are aided to discover the field of integrated marketing communication as it is practiced today in the working environment. |