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Semester module |
NQF level: 6 |
Credits: 12 |
| Module presented in |
Module presented online |
| Purpose: The purpose of this module is to introduce students to a plurality of definitions and understandings of the transition of industry specialisations of organisational communication in a diverse, unequal and glocal context. The student will be able to identify and apply principles of Marketing Communication, Public Relations, Advertising, Corporate Communication, and Digital Media Communication in the context of an Integrated Communication perspective in transition.
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