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Semester module |
NQF level: 6 |
Credits: 12 |
| Module presented in |
Module presented online |
| Purpose: The purpose of this module is to equip students with an understanding of brand communication and related theoretical concepts relevant to both media and non-media organisations. The qualifying student will be able to reflect on, discuss, analyse and demonstrate an understanding of brand fundamentals, types of brands, elements and techniques of brand communication as authentic creative spaces. This will enable students to see brand communication as meaningful brand experiences that build long-term relationships through ongoing conversations. |