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Semester module |
NQF level: 6 |
Credits: 12 |
| Module presented in |
Module presented online |
| Purpose: The purpose of this module is to equip qualifying students with a comprehensive knowledge on issues, such as health, political and government, protest, integrated communication campaigns including but not limited to public relations, as well as advertising and marketing.
The qualifying student will be able to plan and evaluate different types of communication campaigns within the local, national and global context. The student will understand, gain skills and values of communication campaigns within diverse communities in different discourses. This includes understanding and integration of diversity in different cultural and technological public sphere settings, and social structures pertaining to for example justice, ethics, and morals.
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