| Purpose: To provide the student with relevant competencies (knowledge, skills, norms and values) in order to understand, analyse and interpret the impact of contemporary marketing issues on the marketing activities of the firm and to prepare a considered strategic marketing response to these issues that can be documented and be used to guide the firm's future marketing effort. The application of the skills and knowledge will provide the student with the ability to proactively respond to the changing environment. To expose students to the importance of keeping abreast of the latest issues impacting on marketing, as well as to specific contemporary marketing issues. |
