Register to study through Unisa
| Under Graduate Degree,Higher Certificate |
Semester module |
NQF level: 5 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Purpose: This module is intended for all people who are pursuing a career in the field of industrial and organisational psychology, including practitioners in the field of tourism management. The purpose of learning in this module is to enable students to develop a fundamental knowledge base of theoretical processes underlying customer service management in the tourism environment, including individual and social processes, knowledge, skills, applied competence and the necessary understanding of the psychological principles behind customer service delivery. It aims to empower students to become lifelong learners in the tourism environment and be a catalyst for continued personal growth, enhancing interpersonal work relationships, the empowerment and development of staff and organisational effectiveness.
The qualifying student will be able to understand and analyse the environment in which a particular company delivers service from a South African perspective; understand, evaluate and apply the psychological theories and concepts related to the service environment and tourism decision-making from a South-Africa perspective; understand and describe the processes involved in leadership in service delivery; understand and describe the processes involved in companies differentiating themselves in terms of service delivery; understand, evaluate and apply the processes required for effective interaction between people during the service encounter.
|