Digital Marketing - MNM3714 |
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| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 | |||
| Purpose: The purpose of this module is to equip students with integrated and practical knowledge of digital marketing as a key component of modern marketing strategies. Students will engage critically with core digital marketing concepts, tools, and frameworks, and explore their application in real-world business environments. Students will gain the ability to design and evaluate effective digital marketing strategies aligned with organisational objectives. | |||