Register to study through Unisa
| Under Graduate Degree,Higher Certificate |
Semester module |
NQF level: 5 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Purpose: To provide students with an informed understanding of the core concepts of branding and an informed understanding of the key terms, concepts and general principles that are involved in branding. Students completing this module will be able to demonstrate an informed understanding of the nature of branding as a whole. Students will also be able to identify, define and apply the various brand elements. This module will provide students with informed knowledge and the ability to demonstrate the procedures and techniques involved in packaging and packaging design; positioning a brand, building a brands position as well as extending the brand. Students will also be able to demonstrate an informed understanding as well as apply the methods used to evaluate a brand. |