| Semester module | NQF level: 6 | Credits: 12 | |
| Module presented in | Module presented online | ||
| Purpose: The purpose of this module is to equip students with critical knowledge of media audience theories, methodologies, questions, issues and new approaches. Qualifying students will have (i) theoretical knowledge of the nature of media audiences, (ii) skills to analyse and interpret related theories, and (iii) skills to conduct media audience research. | |||