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Media Industries and Institutional Culture (Offered from 2026) - COM3716

Semester module NQF level: 7 Credits: 12
Module presented in
Purpose: The purpose of this module is to explore media industries and institutional cultures, and to investigate the processes involved in producing mediated texts. This includes a look at the social, cultural, political, economic and industrial contexts. The module will pay particular attention to the decolonial turn in media studies. It will also examine the challenges this imposes upon the applicability of Euro-American media theory as the basis for examining media systems and industries in countries outside the Euro-American context. The module content will involve a historical overview of media industries. A substantive review of various paradigms in the study of media industries and institutional cultures will be included. The qualifying student will be able to understand and critique issues and debates in media industries, media institutions and institutional cultures from an African and decolonial perspective.