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| Diploma |
Semester module |
NQF level: 7 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Purpose: is to provide students with the following:
An appreciation of the scale and scope of the public relations industry and the skills required by public relations professionals.
An understanding of the context in which public relations operates.
An understanding of the strategic role of public relations in devising and implementing organisational strategy and as the champion of corporate reputation.
A better appreciation of communications theory and how this supports public relations practice at both strategic and technical levels.
An appreciation of the ethical framework within which public relations operates and the regulatory structure which determines its practice.
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