Register to study through Unisa
| Diploma |
Semester module |
NQF level: 6 |
Credits: 12 |
| Module presented in English |
Module presented online |
| Pre-requisite: MNM1601 or MNM2601 |
|
| Purpose: Students will be able to demonstrate detailed knowledge of shopper marketing. The concept of shopper marketing will be defined and its role in the overall marketing strategy in an African context will be discussed. They will also be able to evaluate, select and apply appropriate methods and techniques of shopper marketing. The development of a shopper marketing strategy will be discussed, and the issues around shopper marketing and its impact on marketing mix elements will be highlighted. They will also be able to evaluate different sources of information, to select information appropriate to a given situation and apply well-developed processes of analysis to that information. Students enrolled for this module will be able to apply the principles of shopper marketing to a real-life scenario or case study. |