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| Honours,Post Graduate Diploma |
Year module |
NQF level: 8 |
Credits: 24 |
| Module presented in English |
Module presented online |
| Purpose: The purpose of this module is to build on the existing strategic marketing knowledge of undergraduate students. This module provides insight into the building blocks of strategic marketing and the interrelatedness of these building blocks. It covers the formulation, implementation and control of strategic marketing plans and also affords students with the opportunity to evaluate and develop a strategic marketing plan and to suggest ways to implement strategy in given business contexts. |