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STRATEGIC MARKETING PLANNING - PABM06F

NQF level: Credits:
Module presented in
Purpose: Syllabus/Content Topics Topic 1 The nature of strategic marketing planning Study unit 1 Strategic planning at different organisational levels Study unit 2 The strategic marketing planning process Topic 2 Developing a customer-centric organisation Study unit 3 Mass marketing to mass customisation Study unit 4 The service value chain and customer centricity Topic 3 Competitive advantage ヨ aligning unique competencies, market opportunities and key success factors Study unit 5 Assessing internal resources, business strategies, processes and operations: Unique competencies Study unit 6 Identifying market needs and opportunities Study unit 7 Industry analysis ヨ Key success factors Study unit 8 Sustainable competitive advantage: Competitive and investment decisions Topic 4 Product and service innovation Study unit 9 Drivers of product and service innovation Study unit 10 Types of product/service innovations Study unit 11 Innovation strategies Topic 5 Supply channel management Study unit 12 The supplier-buyer relationship spectrum Study unit 13 Drivers of supply chain integration Study unit 14 Key dimensions of a value proposition Study unit 15 Collaborative relationships in competitive markets Topic 6 Strategic marketing communication Study unit 16 The marketing communication mix Study unit 17 The changing landscape of customersメ media usage and response Topic 7 The strategic marketing plan Study unit 18 Business, functional and operational plans Study unit 19 Market scenarios in the Strategic marketing plan Study unit 20 Formulating a Strategic marketing plan