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| Purpose: Content:
The benefits and drawbacks of international marketing
Defining marketing and international marketing
The difference between domestic and international marketing
Why study international marketing?
Contextualising industrial, consumer, commodity and service markets in international marketing
Identifying and analysing the various environments within which international marketing takes place
The importance of international marketing research
The international marketing research process
In-market versus desk research
Sources of information for international marketing research
Analysing and interpreting marketing data
Preparing an international marketing research report
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