Department of Marketing and Retail
Unisan earns PhD with groundbreaking study on township consumer behaviour
Dr Eva Mahlangu's new PhD from Unisa introduces a powerful framework to help retailers better understand mobile loyalty in South Africa's township markets, reshaping how businesses engage with underserved consumers. Read more
Stories we tell to market the African brand
Unisa's Marketing and Retail Department partnered with Brand South Africa to host the South African Competitiveness Forum and the Pan-African University Dialogue recently. Read more