Department of Marketing and Retail
Unisan earns PhD with groundbreaking study on township consumer behaviour
Dr Eva Mahlangu's new PhD from Unisa introduces a powerful framework to help retailers better understand mobile loyalty in South Africa's township markets, reshaping how businesses engage with underserved consumers. Read more
Young, successful and heading towards greatness
Augmented reality (AR) is an emerging cutting-edge technology in marketing. Dr Kate Mmalebuso Ngobeni, the youngest Unisa female staff member to attain a doctoral degree at the age of 28 in 2023, addressed the underexplored realm of AR in marketing research, with a particular focus on its application in online shopping for high-involvement products in her PhD thesis Read more
Stories we tell to market the African brand
Unisa's Marketing and Retail Department partnered with Brand South Africa to host the South African Competitiveness Forum and the Pan-African University Dialogue recently. Read more