April 30, 2026 | Category:
College of Economic and Management Sciences, Corporate, Featured
Masterclass unpacks the power of glocalisation in global marketing
Unisa's final masterclass highlighted that brands win when they think globally, but act locally, further revealing that striking the right balance maintains a competitive edge.
March 26, 2026 | Category:
Dept Marketing & Retail, College of Economic and Management Sciences, Corporate, Featured
Exploring the role of personal branding in building professional influence
Unisa recently held the second session of the ongoing Masterclass Series, which unpacked how personal branding shapes professional identity and career growth, further highlighting the importance of intentionality, visibility and authenticity in building influence and credibility.
March 26, 2026 | Category:
Dept Marketing & Retail, College of Economic and Management Sciences, Corporate, Featured
Spotlighting the relevance of African brands in a global context
The College of Economic and Management Sciences' masterclass, featuring renowned brand strategist Dr Thebe Ikalafeng, explored how African brands can build global relevance, highlighting the need for authenticity, innovation and a shift towards locally rooted yet globally competitive strategies.
March 25, 2026 | Category:
Dept Marketing & Retail, College of Economic and Management Sciences, Corporate, Featured
Unpacking the strategy behind positioning SA on the global stage
A recent College of Economic and Management Sciences masterclass explored how nation branding shapes global perception, highlighting South Africa’s evolving identity and the role every citizen plays in building the country’s reputation.
October 22, 2025 | Category:
Lead, Dept Marketing & Retail, College of Economic and Management Sciences, Corporate, Featured
Unisan earns PhD with groundbreaking study on township consumer behaviour
Dr Eva Mahlangu's new PhD from Unisa introduces a powerful framework to help retailers better understand mobile loyalty in South Africa's township markets, reshaping how businesses engage with underserved consumers.
August 01, 2024 | Category:
Lead, Dept Marketing & Retail, Featured, Research news, College of Economic and Management Sciences, Corporate
Young, successful and heading towards greatness
Augmented reality (AR) is an emerging cutting-edge technology in marketing. Dr Kate Mmalebuso Ngobeni, the youngest Unisa female staff member to attain a doctoral degree at the age of 28 in 2023, addressed the underexplored realm of AR in marketing research, with a particular focus on its application in online shopping for high-involvement products in her PhD thesis
