Department of Marketing and Retail
| College of Economic and Management Sciences |
| School of Management Sciences |
| Department: Marketing and Retail |
| Senior Lecturer
|
| Tel: |
012 429 8689
|
| E-mail: |
gopaum@unisa.ac.za
|
Qualifications
- MCom Business Management with specialisation in Marketing and Retail management (UNISA)
- BCom Hons Marketing Management (UP)
- BCom Marketing Management (UP)
Currently teaching
- Retail Store Management (MNM1524)
- Digital Marketing (MNM3714)
Fields of academic interests
Books
- Co-editor and contributing author in: Bothma, C. & Gopaul, M. (ed). 2015. E-marketing in the South African context. Cape Town, South Africa: Juta.
- Contributing author in: Fourie, L. (ed). 2014. Public relations: Theory and practice. Cape Town, South Africa: Juta.
Paper presentations
- Cant, M.C., Wiid, J.A. & Gopaul, M. Challenges affecting the success of SMEs – A South African perspective. Proceedings of 2015 International Business & Education Conference 4-8 January 2015, Maui, ISBN 2157-9660.
- Cant, M.C., Machado, R. & Gopaul, M. Customer satisfaction with regards to the food quality of fast-food outlets’ healthier options: A South African perspective. Proceedings of 24th International Business Research Conference 12 - 13 December 2013, Planet Hollywood, Las Vegas, USA, ISBN: 978-1-922069-37-5
