Undergraduate & honours qualifications

Higher Certificate in Marketing

Qualification code: 98229
NQF level: 5
Total credits: 120
SAQA ID: 84766
APS/AS: 15
Rules:
The College has replaced EUP1501 with SUS1501 and replaced MNM1521 with BNU1501. Students who have already passed EUP1501 and/or MNM1521 in this qualification, will retain the credit(-s) and will not be required to complete the relevant replacement module (s). Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet.
Purpose statement:
The primary purpose of this qualification is closely tied to the rationale for the qualification and serves to provide learners with a basic knowledge of the field of marketing as well as practical application of these principles based on a case study approach. This qualification provides qualifying learners with basic knowledge of the principles, theories, methods and techniques of the art and science of marketing. In addition it equips them to be able to apply these to be competitive in a South African employment context. The knowledge will be transferred in a practical way as far as possible.
This qualification will be presented using both online and distance learning modes.

Who can register?

  • Applicants (new applicants & Unisa students who applied for admission to a new qualification) may only register if they have received an offer of placement from Unisa and have accepted the offer online. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification. 
  • Re-registering students may register for the 2024 academic year once the registration period opens.

Please note: Should you wish to start a new qualification, please apply online for the alternative qualification during the prescribed application period.


How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of NQF level credits within a certain amount of time in order to graduate.

  • Co-requisite: Module A is a co-requisite for Module B. You want to register for Module B, but have not yet passed Module A. You must then register for both Modules A and B simultaneously. You may NOT cancel your registration for Module A unless Module B is also cancelled.

  • Pre-requisite: If Module A is a pre-requisite for Module B, you must pass Module A before you may register for Module B.

You may not register for more than the allowed maximum number of credits / modules per academic year and / or semester: 60 credits per semester or 120 credits per academic year.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

While you are deciding on the modules for which you will be registering, write down the module names and codes so that you have something to refer to when completing your registration.

Please click on the modules below to see further information (eg semester/year module, NQF level)

First level

Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
BNU1501 - Basic Numeracy
HRM1501 - Introduction to Human Resource Management
MNM1501 - Personal Selling
MNM1502 - Customer Service
MNM1503 - Introduction to Marketing
MNM1505 - Introduction to Consumer Behaviour
MNM1507 - Introduction to Marketing Communication
MNM1520 - Fundamentals of Public Relations
MNM1522 - Fundamentals of Branding
SUS1501 - Sustainability and Greed