Undergraduate & honours qualifications

Diploma in Marketing Management

Qualification code:	98202
NQF level:	6
Total credits:	360
SAQA ID:	83287
APS/AS:	17
Rules: Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet.
Purpose statement: The purpose of the qualification is closely tied to the rationale for the programme and it serves to instil and broaden students' marketing knowledge, application of marketing knowledge and expertise. The qualification provides qualifying students with a broad based knowledge of the principles, major theories and thought schools, methods and technology of the science and profession of the field and equips them to co-ordinate and contribute to the management of the core marketing management functions in line with best practice and quality standards. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management. The modules are specifically selected to ensure that students gain a basic understanding of the underlying marketing issues and principles in their first year; slightly more advanced knowledge combined with elementary practical application in the second year; and conclude with practical application of marketing theory in the third year where an applications approach is integrated in the curriculum. The third year modules are designed to equip students with the relevant skills and abilities.
This qualification will be presented using both online and distance learning modes.

Who can register?

Applicants (new applicants & Unisa students who applied for admission to a new qualification) may only register if they have received an offer of placement from Unisa and have accepted the offer online. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification.
Re-registering students may register for the 2024 academic year once the registration period opens.

Please note: Should you wish to start a new qualification, please apply online for the alternative qualification during the prescribed application period.

How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of NQF level credits within a certain amount of time in order to graduate.

Co-requisite: Module A is a co-requisite for Module B. You want to register for Module B, but have not yet passed Module A. You must then register for both Modules A and B simultaneously. You may NOT cancel your registration for Module A unless Module B is also cancelled.
Pre-requisite: If Module A is a pre-requisite for Module B, you must pass Module A before you may register for Module B.

You may not register for more than the allowed maximum number of credits / modules per academic year and / or semester: 60 credits per semester or 120 credits per academic year.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

6 to 8 hours per week for semester modules.
4 to 6 hours per week for year modules.

Click here for more information on managing your studies.

Curriculum for this qualification

While you are deciding on the modules for which you will be registering, write down the module names and codes so that you have something to refer to when completing your registration.

Please click on the modules below to see further information (eg semester/year module, NQF level)

First level

The College has replaced ENN1504 with SUS1501, replaced MNM1503 with MNM1601, replaced MNM1505 with
CLA1501, replaced MNM1507 with STA1510. Students who have already passed the modules in this
qualification that were replaced, will retain the credit(-s) and will not be required to complete
the relevant replacement module(-s).

Module (Please click on the module to see further information)	Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
CLA1501 - Commercial Law IA
FAC1501 - Introductory Financial Accounting
MNB1501 - Business Management IA
MNB1601 - Business Management IB	Pre-requisite:MNB1501
MNM1501 - Personal Selling
MNM1502 - Customer Service
MNM1504 - Introduction to Retailing
MNM1506 - Introduction to Merchandising
MNM1601 - Principles of Marketing Management
STA1510 - Basic Statistics
SUS1501 - Sustainability and Greed

Second level

The College has replaced HRM2605 with MNM3602, replaced MNM2601 with MNM2615, replaced
MNM2603 with MNM2614, replaced MNG2601 with MNM3604, replaced MNO2601 with MNM2610 and replaced
MNP2602 with MNM3603. Students who have already passed the modules in this qualification that were
replaced, will retain the credit(-s) and will not be required to complete the relevant replacement
module(-s).

Module (Please click on the module to see further information)	Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
FIN2603 - Finance for Non-Financial Managers
MNE2601 - Introduction to Entrepreneurship and Small Business Management	Pre-requisite:MNE1501 or MNB1501 & MNB1601
MNM2604 - Business-to-Business Marketing	Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501
MNM2605 - Consumer Behaviour	Pre-requisite:MNM1601 or MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501
MNM2606 - Advertising and Sales Promotion	Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNM1601
MNM2607 - Public Relations	Pre-requisite:MNM1601 or MNM1502 or MNM1503 or MNM1507 or MNB1501
MNM2610 - Channel Management	Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601
MNM2612 - E-Commerce in Business	Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1601 or MNM1601 or MNB102E or MAR111Y or PSS161Z
MNM2614 - Product and Price Management	Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507
MNM2615 - Marketing in Africa	Pre-requisite:MNM1601 or MNM1502 or MNM1501 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501

Third level

The College has replaced MNM3601 with MNM3710, replaced MNM3704 with MNM3708. Students who have
already passed the modules in this qualification that were replaced, will retain the credit(-s) and
will not be required to complete the relevant replacement module(-s).

Module (Please click on the module to see further information)	Pre-requisite/Co-requisite/Recommendation
Group A. Compulsory
MNM3602 - Retail Buying	Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601 or MNM2610 or MNM2614 or MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612
MNM3603 - Retail Planning and Operations	Pre-requisite:MNM1601 or MNM2601
MNM3604 - Shopper Marketing	Pre-requisite:MNM1601 or MNM2601
MNM3701 - Marketing Planning	Pre-requisite:MNM1601 or MNM1502 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
MNM3702 - Marketing Research	Pre-requisite:MNM1601 or MNM2605 or MNM2611 or MNM2614
MNM3703 - Sales Management	Pre-requisite:MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM1601 or MNM2611 or MNM2614
MNM3705 - Marketing Applications	Pre-requisite:MNM1601 or MNM2605 or MNM2611 or MNM2614
MNM3708 - Retail Management	Pre-requisite:MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM2044 or MNM1601
MNM3710 - Brand Management	Pre-requisite:MNM1601 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611