| Qualification code: | 98301 |
| NQF level: | 7 |
| Total credits: | 360 |
| SAQA ID: | 83291 |
| APS/AS: | 21 |
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Rules: The College has replaced FAC1601 with FAC1602. Students who have already passed FAC1601 in this curriculum will retain the credit(-s) and will not be required to complete the replacement module(-s). Curriculum amendments from 2019 include the replacement of MNM1503 with MNM1601, replacement of MNM1505 with CLA1501, replacement of HRM2605 with STA1610, replacement of MNM2602 with MNM2615, replacement of MNM2608 with MNM2614, replacement of MNM2609 with MNM2604, and MNM2610 with MNM2613. Students who have already passed the modules that were replaced previously in this qualification, will retain the credits and will not be required to complete the replacement modules. Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet. |
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| Purpose statement: The purpose of the qualification is to provide qualifying students with comprehensive and in-depth knowledge of the principles, major theories and paradigms, methods and technology of the science and profession of the field of marketing and in the process to ensure that they obtain the higher level knowledge in marketing that is expected of an executive in the field of marketing. It further equips them to co-ordinate and contribute to the management of the core marketing management functions of the organisation in line with best practice and quality standards by providing qualifying students with the higher-order cognitive reasoning skills and decision-making abilities to understand and execute the tasks and functions associated with a high level executive in marketing and in the process to advance the science and field of marketing management through research reflection and scientific discourse. This qualification lays a foundation for higher career advancement and further studies in the field of marketing management where these higher order capabilities will be required to advance to learning at masters and doctoral level. The modules are specifically selected to grow students' knowledge and deeper understanding of the management science of marketing from the more general aspects and principles covered in the first year modules to a more focused and more in-depth analysis of different marketing principles and issues which will require a deeper dissemination of the information in marketing decision making to ensure that learners have a more advanced knowledge of marketing in the second year; and conclude with strategic marketing management issues and theory focusing on specific issues of relevance consummate with the demands of a global economy and increased demands from customers and top management. |
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| This qualification will be presented using both online and distance learning modes. | |
Please note: Should you wish to start a new qualification, please apply online for the alternative qualification during the prescribed application period.
Each Unisa qualification is structured in such a way that you need to pass a certain number of NQF level credits within a certain amount of time in order to graduate.
Pre-requisite: If Module A is a pre-requisite for Module B, you must pass Module A before you may register for Module B.
You may not register for more than the allowed maximum number of credits / modules per academic year and / or semester: 60 credits per semester or 120 credits per academic year.
The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.
You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately
Click here for more information on managing your studies.
While you are deciding on the modules for which you will be registering, write down the module names and codes so that you have something to refer to when completing your registration.
Please click on the modules below to see further information (eg semester/year module, NQF level)
| Module (Please click on the module to see further information) | Pre-requisite/Co-requisite/Recommendation |
|---|---|
| Group A. Compulsory | |
| CLA1501 - Commercial Law IA | |
| ECS1501 - Economics IA | |
| ECS1601 - Economics IB (Macroeconomics I) | Co-requisite:ECS1501 |
| FAC1502 - Financial Accounting Principles, Concepts and Procedures | |
| FAC1602 - Elementary Financial Accounting and Reporting | Pre-requisite:FAC1502 |
| MNB1501 - Business Management IA | |
| MNB1601 - Business Management IB | Pre-requisite:MNB1501 |
| MNM1502 - Customer Service | |
| MNM1601 - Principles of Marketing Management | |
| STA1610 - Introduction to Statistics | |
| SUS1501 - Sustainability and Greed | |
| Module (Please click on the module to see further information) | Pre-requisite/Co-requisite/Recommendation |
|---|---|
| Group A. Compulsory | |
| FIN2603 - Finance for Non-Financial Managers | |
| MNG2601 - General Management | |
| MNM2604 - Business-to-Business Marketing | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 |
| MNM2605 - Consumer Behaviour | Pre-requisite:MNM1601 or MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 |
| MNM2607 - Public Relations | Pre-requisite:MNM1601 or MNM1502 or MNM1503 or MNM1507 or MNB1501 |
| MNM2611 - Integrated Marketing Communication | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601 |
| MNM2613 - Value Chain Marketing | Pre-requisite:MNM1502 or MNM1601 |
| MNM2614 - Product and Price Management | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 |
| MNM2615 - Marketing in Africa | Pre-requisite:MNM1601 or MNM1502 or MNM1501 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 |
| Module (Please click on the module to see further information) | Pre-requisite/Co-requisite/Recommendation |
|---|---|
| Group A. Compulsory | |
| MNG3701 - Strategic Planning IIIA | Pre-requisite:MNG2601 |
| MNG3702 - Strategic Implementation and Control IIIB | Co-requisite:MNG3701 |
| MNM3702 - Marketing Research | Pre-requisite:MNM1601 or MNM2605 or MNM2611 or MNM2614 |
| MNM3703 - Sales Management | Pre-requisite:MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM1601 or MNM2611 or MNM2614 |
| MNM3709 - Strategic Marketing | Pre-requisite:MNM2601 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614 or MNM202Y or MND204T or MNX202J or MNM3036 |
| MNM3710 - Brand Management | Pre-requisite:MNM1601 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 |
| MNM3711 - International Marketing | Pre-requisite:MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 |
| MNM3712 - Customer Relationship Management | Pre-requisite:MNM1601 or MNM1502 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 |
| MNM3713 - Services Marketing | Pre-requisite:MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614 |
| MNM3714 - Digital Marketing | Pre-requisite:MNM1601 or MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 |